Singapore-based fashion photographer & brand strategist

Before picking up the camera, I spent a decade immersed in media and retail. As a former fashion editor and the founder of ZERRIN—a platform that spotlights conscious, independent brands—I’ve collaborated with hundreds of creative founders, curated online and offline retail spaces, and built a multi-label marketplace from the ground up.

This background shapes the way I shoot: with intention, strategy, and a deep understanding of what helps a brand resonate and grow.

My photography style balances contrasts: soft yet strong, dreamy yet dynamic. My work is rooted in a quiet confidence and guided by an intuitive sense for what feels both beautiful and true.

With a strong affinity for craftsmanship, quality, and thoughtful design, I create content that goes beyond the surface—telling stories that spark emotion, build connection, and move people to act. I approach each project as a conversation: What’s the story behind this brand? What does it stand for? How can we translate that essence visually, in a way that feels authentic and aligned?

I’m particularly drawn to working with fashion, beauty, and lifestyle brands building with purpose. Whether I’m photographing a product, a founder, or a moment, I aim to create imagery that resonates—capturing not just how something looks, but what it means. That storytelling instinct is what continues to guide and energise my creative process.

Based in Singapore, with roots in the UK, I shoot both locally and internationally. If you’re a founder, brand, or creative team looking to craft visuals that feel intentional and elevated—from a campaign shoot to editorial-style portraits—I’d love to connect.

Clients I’ve worked with include Salt Water Sandals, Love & Co., La Roche-Posay, Oliveankara, Maisha Concept, Simone Irani, and Spotify. My imagery has been published in Vogue, Elle, Grazia, Tatler, Expat Living, and more.